/* Mesal — bianco, inchiostro, fotografie. Landing commerciale in una pagina. */
@font-face { font-family: 'Young Serif'; src: url('assets/YoungSerif-Latin.woff2') format('woff2'); font-weight: 400; font-display: swap; }
:root {
  color-scheme: light;
  --paper: #ffffff; --surface: #f4f4f4; --ink: #191919; --muted: #626262;
  --line: #dedede; --focus: #2459bb;
  --sans: 'Avenir Next', Avenir, system-ui, sans-serif;
  --serif: 'Young Serif', Georgia, serif;
  --shell: 1280px; --gutter: clamp(22px,4vw,56px); --header: 76px;
}
* { box-sizing: border-box; }
html { scroll-padding-top: calc(var(--header) + 20px); }
body { margin: 0; min-width: 320px; color: var(--ink); background: var(--paper); font: 400 17px/1.55 var(--sans); -webkit-font-smoothing: antialiased; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
h1,h2,h3,p,dl,dd,figure,blockquote { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }
button,input { font: inherit; }
button { color: inherit; cursor: pointer; }
button[hidden], [hidden] { display: none !important; }
::selection { background: #dce5f5; color: var(--ink); }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 4px; }
.shell { width: min(100%,var(--shell)); padding-inline: var(--gutter); margin-inline: auto; }
.a-voce,.honeypot { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.skip-link { position: fixed; z-index: 20; left: 16px; top: 12px; padding: 12px 20px; background: var(--ink); color: white; transform: translateY(-200%); }
.skip-link:focus { transform: none; }
.testata { position: sticky; z-index: 10; top: 0; background: #fffffff5; border-bottom: 1px solid var(--line); }
.testata__riga { min-height: var(--header); display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.marchio img { width: 130px; }
.testata__voci { display: flex; gap: 30px; font-size: 15px; }
.testata__voci a,.coda__voci a { padding-block: 8px; text-underline-offset: 5px; }
.testata__voci a:hover,.coda__voci a:hover { text-decoration: underline; }
.azione { display: inline-flex; align-items: center; justify-content: space-between; gap: 40px; min-height: 56px; padding: 14px 24px; border: 1px solid var(--ink); border-radius: 6px; background: var(--ink); color: white; font-size: 16px; font-weight: 600; line-height: 1.2; transition: background .2s, transform .2s; }
.azione span { font-size: 22px; font-weight: 400; transition: transform .25s; }
.azione:hover { background: #363636; transform: translateY(-2px); }
.azione:hover span { transform: translate(2px,-2px); }
.azione:active { transform: translateY(1px); }
.azione:disabled { opacity: .6; cursor: wait; transform: none; }
.filo-link { display: inline-block; font-size: 16px; padding-block: 5px; text-decoration: underline; text-underline-offset: 6px; text-decoration-color: #aaa; }
.filo-link:hover { text-decoration-color: var(--ink); }
/* Una prima schermata leggibile: il testo e la foto hanno lo stesso peso. */
.apertura { padding-block: 64px 76px; }
.apertura__griglia { display: grid; grid-template-columns: minmax(0,1.1fr) minmax(0,1fr); align-items: center; gap: clamp(32px,5vw,72px); }
.apertura h1 { font: 600 clamp(44px,5.8vw,76px)/1.04 var(--sans); letter-spacing: -.058em; max-width: 14ch; text-wrap: balance; }
.apertura h1 span { color: var(--muted); }
.apertura__riga { color: var(--muted); font-size: 19px; line-height: 1.6; margin-top: 28px; }
.apertura .azione { margin-top: 30px; }
.apertura__nota { font-size: 14px; color: var(--muted); margin-top: 16px; }
.apertura__foto { width: 100%; height: 490px; object-fit: cover; object-position: 64% center; border-radius: 6px; }
/* Il prodotto vero emerge sul fondo neutro. */
.prova { background: var(--surface); padding-block: 72px; border-block: 1px solid var(--line); }
.prova__griglia { display: grid; grid-template-columns: minmax(0,5fr) minmax(0,7fr); align-items: center; gap: 64px; }
.prova__testo { max-width: 34ch; }
.prova h2,.chiusura__titolo { font: 500 clamp(34px,4vw,52px)/1.1 var(--sans); letter-spacing: -.045em; text-wrap: balance; }
.prova__riga { font-size: 18px; color: var(--muted); margin-top: 22px; }
.prova .filo-link { margin-top: 25px; }
.vetrina { position: relative; height: 590px; overflow: hidden; border: 1px solid #ccc; border-radius: 8px; background: white; }
.vetrina iframe { display: block; width: 100%; height: 100%; border: 0; color-scheme: light; }
.vetrina__stato { position: absolute; z-index: 3; inset: auto 14px 14px; padding: 10px 14px; border: 1px solid var(--line); border-radius: 4px; background: white; color: var(--muted); font-size: 14px; pointer-events: none; }
.vetrina__stato.e-sparito { display: none; }
.vetrina__accendi,.vetrina__blocca { display: none; }
.vetrina__ripiego { position: absolute; inset: 0; display: grid; place-items: center; background: white; padding: 24px; }
.vetrina__ripiego a { text-decoration: underline; }
/* Tre fatti, con separatori al posto delle schede. */
.misure { padding-block: 96px; }
.misure__griglia { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 48px; }
.misura__valore { display: flex; align-items: baseline; gap: 12px; }
.misura__cifra { font-size: clamp(72px,8vw,106px); font-weight: 500; line-height: 1; letter-spacing: -.07em; font-variant-numeric: lining-nums tabular-nums; }
.misura__unita { font-size: 16px; color: var(--muted); }
.misura__regola { margin: 22px 0; height: 1px; border: 0; background: var(--line); transform-origin: left; }
.misura h3 { font-size: 21px; font-weight: 600; line-height: 1.3; letter-spacing: -.025em; }
.misura__nota { color: var(--muted); margin-top: 10px; font-size: 16px; max-width: 28ch; }
/* La voce del fondatore è l'unico passaggio editoriale in serif. */
.banco { padding-block: 76px; border-block: 1px solid var(--line); }
.banco__griglia { display: grid; grid-template-columns: minmax(0,5fr) minmax(0,6fr); gap: 88px; align-items: center; }
.banco__foto { width: 100%; height: 540px; object-fit: cover; object-position: center 30%; border-radius: 4px; }
.banco__testo p { font: 400 clamp(26px,3vw,39px)/1.28 var(--serif); letter-spacing: -.025em; }
.banco__testo footer { margin-top: 28px; font-size: 16px; color: var(--muted); }
/* Un solo listino, integrato nel percorso della landing. */
.offerta { padding-block: 96px 104px; background: var(--surface); border-bottom: 1px solid var(--line); }
.offerta__griglia { display: grid; grid-template-columns: minmax(0,.9fr) minmax(0,1.1fr); gap: clamp(48px,8vw,112px); align-items: start; }
.offerta__intro { position: sticky; top: calc(var(--header) + 40px); }
.offerta__intro h2 { font: 500 clamp(38px,4.8vw,64px)/1.06 var(--sans); letter-spacing: -.052em; text-wrap: balance; }
.offerta__intro h2 span { color: var(--muted); }
.offerta__intro > p { max-width: 40ch; margin-top: 28px; color: var(--muted); font-size: 18px; }
.offerta__etichetta { font-size: 16px; }
.offerta__prezzo { margin-top: 24px; font-size: clamp(86px,10vw,126px); font-weight: 500; line-height: .95; letter-spacing: -.07em; font-variant-numeric: lining-nums tabular-nums; }
.offerta__prezzo span { display: inline-block; padding: .12em 0 0 .16em; font-size: .38em; vertical-align: top; }
.offerta__periodo { margin-top: 14px; font-size: 18px; }
.offerta__rinnovo { margin-top: 26px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--muted); font-size: 16px; }
.offerta__rinnovo strong { color: var(--ink); font-weight: 600; }
.offerta__include { display: grid; grid-template-columns: 1fr 1fr; gap: 0 28px; margin-top: 30px; border-bottom: 1px solid var(--line); }
.offerta__include li { position: relative; padding: 14px 0 14px 22px; border-top: 1px solid var(--line); font-size: 15px; }
.offerta__include li::before { position: absolute; left: 0; content: "✓"; color: var(--muted); }
.offerta__dettaglio .azione { width: 100%; margin-top: 30px; }
.offerta__nota { margin-top: 14px; color: var(--muted); font-size: 14px; }
.chiusura { padding-block: 104px; }
.chiusura__griglia { display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr); gap: 80px; align-items: start; }
.passi { margin-top: 36px; }
.passi > div { border-top: 1px solid var(--line); padding-block: 18px; }
.passi > div:first-child { border-top: 0; }
.passi dt { font-size: 19px; font-weight: 600; }
.passi dd { margin-top: 5px; font-size: 16px; color: var(--muted); }
.demo-form { position: relative; background: var(--surface); padding: 32px; border-radius: 6px; }
.demo-form h3 { font-size: 23px; font-weight: 600; letter-spacing: -.025em; line-height: 1.25; }
.form-intro { color: var(--muted); font-size: 16px; margin: 12px 0 26px; }
.field { display: grid; gap: 8px; min-width: 0; margin-bottom: 20px; }
.field span { font-size: 15px; }
.field input { width: 100%; min-height: 50px; padding: 10px 12px; background: white; color: var(--ink); border: 1px solid #bcbcbc; border-radius: 4px; transition: border-color .2s; }
.field input:hover { border-color: var(--muted); }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.demo-form .azione { width: 100%; }
.form-fineprint { font-size: 14px; color: var(--muted); margin-top: 16px; }
.form-whatsapp { margin-top: 24px; padding-top: 20px; border-top: 1px solid var(--line); color: var(--muted); font-size: 15px; }
.form-whatsapp a { display: inline-block; padding-block: 6px; color: var(--ink); text-decoration: underline; text-underline-offset: 4px; }
.form-message { font-size: 16px; margin-top: 20px; }
.form-message a { text-decoration: underline; }
.coda { border-top: 1px solid var(--line); padding-block: 36px; }
.coda__riga { display: flex; flex-wrap: wrap; gap: 20px 30px; justify-content: space-between; align-items: center; }
.coda__voci { display: flex; flex-wrap: wrap; gap: 8px 24px; font-size: 15px; color: var(--muted); }
.coda__firma { color: var(--muted); font-size: 14px; }
@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
  .apertura__testo { animation: ingresso .65s cubic-bezier(.2,.7,.2,1) both; }
  .apertura__scena { animation: ingresso .8s .1s cubic-bezier(.2,.7,.2,1) both; }
  [data-motion] { transition: opacity .6s cubic-bezier(.2,.7,.2,1), transform .6s cubic-bezier(.2,.7,.2,1); }
  [data-motion].in-attesa { opacity: 0; transform: translateY(20px); }
  .misura__regola { transition: transform .8s cubic-bezier(.2,.7,.2,1); }
  .misura.in-attesa .misura__regola { transform: scaleX(0); }
  @keyframes ingresso { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
}
@media (max-width: 999px) {
  .apertura { padding-block: 48px 56px; }
  .apertura__foto { height: 430px; }
  .prova__griglia,.banco__griglia,.chiusura__griglia { gap: 36px; }
  .offerta__griglia { gap: 44px; }
  .prova__griglia { grid-template-columns: 1fr 1fr; }
  .vetrina { height: 530px; }
  .misure__griglia { gap: 28px; }
  .banco__foto { height: 460px; }
}
@media (max-width: 719px) {
  :root { --header: 64px; }
  .testata__riga { gap: 12px; }
  .marchio img { width: 100px; }
  .testata__voci { gap: 14px; font-size: 13px; }
  .apertura { padding-block: 36px; }
  .apertura__griglia { grid-template-columns: 1fr; gap: 30px; }
  .apertura h1 { font-size: clamp(43px,11.8vw,70px); max-width: 15ch; }
  .apertura__riga { font-size: 17px; margin-top: 23px; }
  .apertura .azione { margin-top: 24px; }
  .apertura__nota { font-size: 14px; }
  .apertura__foto { height: 200px; object-position: center 56%; }
  .prova { padding-block: 40px; }
  .prova__griglia { display: block; }
  .prova h2 { font-size: 35px; max-width: 18ch; }
  .prova__riga { font-size: 17px; margin-top: 18px; }
  .prova .filo-link { margin-top: 15px; }
  .vetrina { margin-top: 28px; height: 480px; }
  .vetrina iframe { pointer-events: none; }
  .vetrina__accendi { position: absolute; display: flex; inset: 0; z-index: 2; align-items: flex-end; justify-content: center; padding: 0 12px 70px; border: 0; background: linear-gradient(to top,#0006,transparent 35%); }
  .vetrina__accendi span { padding: 13px 20px; border: 1px solid #ffffff55; border-radius: 5px; color: white; background: #191919; font-size: 15px; font-weight: 600; }
  .vetrina.e-attiva .vetrina__accendi { display: none; }
  .vetrina.e-attiva iframe { pointer-events: auto; }
  .vetrina__blocca { display: inline-block; min-height: 44px; border: 0; border-bottom: 1px solid var(--line); background: none; font-size: 15px; margin-top: 12px; padding: 6px 0; }
  .misure { padding-block: 64px; }
  .misure__griglia { grid-template-columns: 1fr; gap: 36px; }
  .misura { display: grid; grid-template-columns: 90px 1fr; gap: 0 20px; }
  .misura__valore { grid-column: 1; grid-row: 1 / span 3; flex-direction: column; gap: 6px; }
  .misura__cifra { font-size: 70px; }
  .misura__unita { font-size: 14px; }
  .misura__regola { grid-column: 2; margin: 0 0 15px; }
  .misura h3,.misura__nota { grid-column: 2; }
  .misura h3 { font-size: 19px; }
  .misura__nota { font-size: 15px; margin-top: 8px; }
  .banco { padding-block: 44px; }
  .banco__griglia,.chiusura__griglia { grid-template-columns: 1fr; gap: 30px; }
  .banco__foto { height: 360px; }
  .banco__testo p { font-size: 27px; }
  .offerta { padding-block: 58px 64px; }
  .offerta__griglia { grid-template-columns: 1fr; gap: 42px; }
  .offerta__intro { position: static; }
  .offerta__intro h2 { font-size: clamp(39px,10.5vw,54px); }
  .offerta__intro > p { margin-top: 20px; font-size: 17px; }
  .offerta__include { grid-template-columns: 1fr; }
  .chiusura { padding-block: 60px; }
  .chiusura__titolo { font-size: 39px; }
  .demo-form { padding: 26px 20px; }
  .field-row { grid-template-columns: 1fr; gap: 0; }
}
@media (prefers-reduced-motion: reduce) {
  *,*::before,*::after { animation: none !important; transition: none !important; }
}